Tuesday, July 14, 2009

Why not get flowers at the grocery store? Heres why...

As convenient as it is to pull up to Target or Cub to grab flowers while you shop for food, it may not always be the best solution for getting flowers. 
Yes, we know, "they are so much cheaper and flowers don't last that long anyway."  And yes, you get what you pay for - especially at the grocery store.  Most stores have multiple locations, so yes, they can keep the overhead cost down when purchasing flowers - they buy it in bulk.  But what they also don't mention is that they are a lower grade of flowers than what you buy in a floral shop. 
Have you also noticed where they keep the flowers in grocery stores?  By the produce, of course.  As we know, fruits emit a gas called ethylene.  Which is why we can put unripe fruit in a bag and it will speed up the process.  Having flowers so close to the produce, the same thing happens to them.  They absorb the gas and in turn limit the vase life of the flowers.  The flowers at the grocery store are also not refrigerated, which also substantially cuts the life of the flowers down as well.  It is no wonder you buy flowers at the store and they do not last more than 2 days!  They are exposed to ethylene and are in room temperatures. 
We say that if you are investing money into purchasing flowers, they should last!  Because of the care and handling in our flower shop, you can expect your flowers to last anywhere from 5 - 14 days - depending on how well you care for them. 
Remembering to keep the water clean and recutting the stems is the best thing you can do to enjoy your flowers for weeks!

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